Your Sponsor Promo Kit

THE SECRET SAUCE

Everything you need to fill the room, Colby, in three simple steps: grab the flyer, post the scripts, and send the personal invites.

🎟️ Open the registration page
💡 Why it works 🖼️ 1 · Grab the flyer 📣 2 · Post on social ✉️ 3 · Emails & texts 📸 Event photos
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Why this works: it's personal

📣 Posts fill seats. People fill rooms.

Social posts create awareness, but the registrations almost always come from a direct, personal touch. A public post is easy to scroll past. A text with someone's name on it is not. The sponsors who pack the room are the ones who personally reach out to 20 to 40 people they actually know.

Treat this as a chance to add value to your network. You're handing them a genuinely useful business lunch, not asking for a favor. Aim for this mix:

📞Phone callsHighest conversion. Call your 10 to 15 best relationships personally. 60 seconds: "I'm sponsoring this, I'd love for you to be my guest."
💬TextsThe workhorse. Personal, hard to ignore, easy to reply. Send the templates below one-to-one, never as a mass blast.
✉️EmailsGreat for a broader list and people you reach professionally. Send it and follow up.
1

Step 1Grab your flyer

👉 Start here. Download the flyer and keep it handy, then attach it to every post, text, and email below. Visuals get far more engagement.

The Secret Sauce event flyer

The official Secret Sauce flyer

Square format, works great on Instagram, Facebook, LinkedIn, and as a text or email attachment.

🔍 Open full size

If the download button doesn't trigger on your browser, click "Open full size," then right-click (or press & hold on mobile) and choose Save Image.

2

Step 2Post on social

👆 Tap any card to open the script. Hit Copy, then use the colored buttons to jump straight to LinkedIn, Facebook, or Instagram with your text on the clipboard. Just paste, attach the flyer, and post.

Jul 9
2 wks out
📣 Social post

Put it on the radar

First awareness post. Plant the seed early.

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Post to LinkedIn · Facebook · Instagram
🚀 Local business friends, I wanted to put this on your radar. I'm sponsoring an event on Thursday, July 23 called The Secret Sauce, hosted by The Average Joe's MBA in Elk Grove. I've seen what these guys teach, and it's excellent. It's not a fluffy marketing seminar where you leave with a notebook full of buzzwords and no actual plan. It's a practical lunch for business owners who want more leads, better marketing clarity, stronger referrals, and more people actually walking through the door. Brandon and Chris are both local business owners, so they teach from real experience. What has worked. What has failed. What cost money. What they would do differently. Details: 💰 $25 ticket 🍽️ Lunch included 📍 9280 W Stockton Blvd #200, Elk Grove 🗓️ Thursday, July 23 ⏰ Doors & lunch at 11:30 AM, presentation at 12:00 PM (noon) 🤝 Open networking after If you own a business, work with business owners, or know someone trying to grow, I'd love to see you there. Grab your spot here: 🎟️ https://luma.com/g86uye1u
🎟️ Reg. link
Jul 20
Week of
📣 Social post

"This week" reminder

Build urgency as the date gets close.

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Post to LinkedIn · Facebook · Instagram
🚀 This Thursday is The Secret Sauce in Elk Grove, and I'm proud to be sponsoring it. If you're a local business owner, this is one of those events that is actually worth stepping away from the day-to-day chaos for. The focus is simple: How do you get more leads? How do you get your phone ringing? How do you stop wasting money on marketing that sounds good but does nothing? How do you build stronger referral flow? Brandon and Chris from The Average Joe's MBA will be sharing practical lessons from their own businesses. Not theory. Not a pitch. Just real stuff from people who are actually building businesses too. 💰 $25 ticket 🍽️ Lunch included 📍 9280 W Stockton Blvd #200, Elk Grove 🗓️ Thursday, July 23 ⏰ Doors & lunch at 11:30 AM, presentation at 12:00 PM (noon) 🤝 Open networking after Seats are limited, so grab yours here: 🎟️ https://luma.com/g86uye1u
🎟️ Reg. link
Jul 22
Day before
📣 Social post

"Tomorrow!" last call

Final public nudge before the doors open.

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Post to LinkedIn · Facebook · Instagram
🚀 Tomorrow is The Secret Sauce business lunch in Elk Grove. I'm sponsoring this event because I believe local business owners need more practical conversations about what actually works. Not more vague advice. Not more "post more on social media" nonsense. Not another event where everyone politely nods and secretly checks email. This is about real-world marketing, lead generation, referrals, and getting more customers in the door. Details: 💰 $25 ticket 🍽️ Lunch included 📍 9280 W Stockton Blvd #200, Elk Grove 🗓️ Tomorrow, Thursday, July 23 ⏰ Doors & lunch at 11:30 AM, presentation at 12:00 PM (noon) 🤝 Open networking after If you own a business, work with business owners, or know someone who could use a practical boost, come hang out with us. Grab your spot here: 🎟️ https://luma.com/g86uye1u
🎟️ Reg. link
Jul 23
Day of
🌅 Morning post + final texts

"It's today" + last-minute texts

Post this morning, then text anyone on the fence.

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Morning social post
🚀 Today's the day. The Secret Sauce business lunch in Elk Grove. Doors and lunch open at 11:30 AM, and Brandon and Chris from The Average Joe's MBA kick off the presentation at noon. Practical, real-world ideas for getting more clients, with no fluff and no pitch. There's still time to grab a seat ($25, lunch included). Come hang out: 📍 9280 W Stockton Blvd #200, Elk Grove 🎟️ https://luma.com/g86uye1u If you've been meaning to come, this is your sign. See you there. 🙌
🎟️ Reg. link
3

Step 3Send personal emails & texts

🎯 This is where seats get filled. Send these one-to-one to people you know. On mobile, the green Text button sends straight from your Messages app. Start about 10 days out and follow up with anyone who didn't reply.

✉️
Email
Tap to send
✉️ Email invite

The full written invite

For your broader list and pro contacts.

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Local business event I'm sponsoring on July 23
Hi there, I wanted to personally invite you to a local business event I'm sponsoring called The Secret Sauce, hosted by The Average Joe's MBA. It's happening Thursday, July 23 at 9280 W Stockton Blvd #200 in Elk Grove. Doors and lunch open at 11:30 AM, and the presentation starts at 12:00 PM (noon). Lunch is included, and tickets are $25. Open networking to follow. The event is built for business owners and leaders who want practical, real-world ideas for getting more clients, improving lead flow, and making smarter growth decisions, without all the generic marketing hype. Brandon and Chris will be sharing lessons from their own businesses, including: • What's actually working right now • What has failed and cost real money • Simple systems and frameworks for stronger lead flow • Practical tools and ideas you can apply right away I'm sponsoring it because I believe local business owners need more honest conversations like this. Not theory. Not a pitch. Just practical help from people who are in the trenches too. Seats are limited, so if you'd like to come as my guest, you can reserve your spot here: 🎟️ https://luma.com/g86uye1u Hope to see you there, Colby Bell New York Life
✉️ Open in email app
📈 Sending to a bigger list?
  • ✉️ Mail merge (best): send personalized, one-to-one emails in bulk, each addressed to the person by name. Tutorials: Gmail mail merge (Google) and Mail merge in Outlook (Microsoft).
  • 📨 BCC blast (fastest): paste everyone into the BCC field so it goes out as one quick email and no one sees each other's address.
  • 📰 Newsletter: already send a newsletter? Drop this invite into your next one for extra reach.
💬
Text
Tap to send
💬 Text invite · short

Quick personal invite

For warm contacts. Fast and casual.

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💬 Send as a one-to-one text
Hey there, I'm sponsoring a local business event on Thursday, July 23 in Elk Grove called The Secret Sauce. It's for business owners who want practical help with lead generation, marketing, referrals, and getting more customers in the door. Lunch is included, tickets are $25, and it's at 9280 W Stockton Blvd #200, Elk Grove. Doors and lunch open at 11:30 AM and the talk starts at noon. Open networking after. I'd love to have you as my guest. Here's the link: 🎟️ https://luma.com/g86uye1u
💬 Open in Messages
💬
Text
Tap to send
💬 Text invite · long

Fuller personal invite

When you want to give a bit more context.

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💬 Send as a one-to-one text
Hey there, I wanted to personally invite you to an event I'm sponsoring called The Secret Sauce on Thursday, July 23 in Elk Grove. It's for local business owners who want practical ways to get more clients without all the marketing fluff. Brandon and Chris from The Average Joe's MBA are sharing what's actually working, what they've learned the hard way, and simple strategies business owners can use right away. Doors and lunch open at 11:30 AM, the presentation starts at noon, lunch is included, and tickets are only $25. Open networking to follow. Here's the link if you want to grab a spot: 🎟️ https://luma.com/g86uye1u
💬 Open in Messages
🔁
Final
Tap to send
🔁 Last-minute reminder

Last-minute final reminder

A final nudge for anyone who hasn't replied yet.

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💬 Send as a one-to-one text
Hey there, last-minute reminder before this one fills up. 🚀 I'm sponsoring The Secret Sauce this Thursday, July 23 in Elk Grove. It's a practical business lunch for local owners who want more leads and better marketing clarity. 💰 $25 with lunch included. Doors at 11:30 AM, talk at noon. If you can make it, grab your seat here: 🎟️ https://luma.com/g86uye1u
💬 Open in Messages
📥

Need the flyer again?

Here it is one more time. Download it or copy it straight to your clipboard, then attach it to whatever you're sending.

The Secret Sauce event flyer

The official Secret Sauce flyer

Square format, works great on Instagram, Facebook, LinkedIn, and as a text or email attachment.

🔍 Open full size

Tip: posts and texts with the flyer attached get noticed far more than text alone.

📸

What the room feels like

A look at a past Secret Sauce lunch: real local owners, real conversations, real food. This is the vibe you're inviting people into. Tap any photo to enlarge.

The Secret Sauce masterclass in session Business owners at The Secret Sauce Networking at The Secret Sauce The Secret Sauce event The Secret Sauce event Attendees at The Secret Sauce The Secret Sauce lunch

📎 Feel free to drop one of these into a post or text. Nothing sells the room like seeing it full.

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